Printing once and today
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Mobile advertising on the car is a good idea for a local company to advertise. Such stickers on the body or even paint the entire company car in advertising. However, as everything can be overdone here too, so it is not worth refocusing the subject.
Sometimes it's enough to use a simple sticker with the logo and phone number, which can be easily ordered from your local printing company. Most of them also offer low advertising stickers, which can be useful in any company.
Not only leaflets
Printing is not only printing leaflets, business cards or large banners - it also prints other, necessary materials such as: stickers, self-adhesive letters or labels. In principle, everything that comes out of the printing house can be included in the category of printing.
There are plants specializing in the production of only a specific group of printed materials: eg leaflets, or only large-format printing. However, this results from a simple thing: for every type of printing you need to have the right machine, and these take up space and cost a lot. That is why printing plants limit the amount of services provided.